How Will Coaching help you?

Frequently Asked Questions


Why hire a coach?

People hire coaches for a variety of reasons. You may want to create a healthier, happier, more meaningful life, enhance your career or make the job you have more fulfilling, take on greater leadership in your organization or community, and/or be an agent of transformation in your organization, community and the world. Ultimately, if you are seeking to be more effective and more powerful in how you move through the world, coaching may be profoundly helpful.

I have skills that include helping you reconnect with your inner brilliance, shift entrenched ways of seeing things and embrace the various parts of yourself while navigating the challenges facing you in work and and life. While I am interested in you moving forward and realizing your goals, I also support you in getting clear and aligned with what matters most, so that all parts of yourself support your forward movement.

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More FAQs:

How do you differentiate from other coaches?

When you work with me, you’ll have someone who sees you as already capable and resourceful. I’ll ask you questions, listen deeply, and help you strategize, create and adhere to an action plan that reflects your brilliance, vision and values. Our sessions will be creative and a multi-channel experience: you’ll use writing, drawing, movement, sound – all forms of connecting with your inner genius, depending on what resonates with you.

I bring my full self to our work together, including my values, my lived experience and various identities which include being a Black woman from a working class background who has a college degree, along with my skills and passion as a creator and a professional communicator.

As a certified coach, I also bring the skills gained through my training through The Coaching for Transformation program which included a focus on the role that institutional oppression and structural racism plays in people’s lives.

How long do you think I should sign up for?

The minimum number is 8 sessions over a period of 8 to 16 weeks. You can choose to do sessions weekly or every other week. This will give you the chance to both integrate what you’re discovering and take action to realize your goals. Plan to spend about an hour between sessions on activities that reinforce the work we’re doing together. You may find it helpful to do up to 6 – 12 months of coaching, depending on your goals.

How much does it cost?

I offer a sliding scale from $200 – $300 per 55-minute session. I ask that you select the cost based upon what you’re able to afford. If you will be sponsored by an organization, please consider the higher rate.

For new clients, I offer a complimentary exploratory call that includes 30 min of free coaching. You can schedule a call here.

Can I get my job to pay?

Check with your human resources department. Many organizations have programs to encourage the development of their staff, and coaching is one option that may be covered.

Where do the sessions happen?

We can do the sessions via video conference, such as zoom, or on the phone, so you can be anywhere. It’s important that you have a good phone and/or reliable internet connection.

Can I have free session to see if I like it?

If you’re thinking about working with me, I offer a complimentary exploratory call that includes 30 min of free coaching.

To make the most of the call, I’ll ask you to bring a challenge that you’re facing and then during the conversation, we’ll work together to explore what’s important to you and brainstorm some actions you can take right away to get unstuck. You’ll get a taste of coaching, and you’ll gain some strategies for moving forward.

If you’re curious, I invite you to set up a call.

How will I know you understand my problem?

Tell me more. I’ll bring my deep listening, so that the questions I ask you will be informed not just what you say, but how you say it. I’ll hold up a mirror so that you can better understand what you’re conveying and what effect that has. I’ll encourage you to be bolder and more daring, while giving you space to notice what arises. I’ll ask you questions to better understand what you’re seeking to address and what success would look like for you.

What do I have to do to get the most out of this?

Be willing to slow down and be present during the sessions. Take risks by speaking what comes up. Envision and speak the impossible. Take responsibility for shaping our coaching relationship to best meet your needs. Be honest about your motivations, needs and desires. Experiment with different ways of thinking and talking about obstacles you’re facing. Take action between sessions on the things that you have identified as important to you.

What if I'm not happy?

If you’re not happy, I ask that we discuss it. Honesty and trust are critical for our relationship to grow and for you to achieve the results that you’re seeking. You can stop the coaching at any time. If you want to stop, please give two weeks’ notice.

How do we get started?

Send me an email and let me know you are interested. After we talk, I will send you a welcome kit, which includes our agreement and guidelines for working together. It also includes a questionnaire for you to fill out and describe the results you’d like to see in three months.

How is coaching different from psychotherapy?

The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. As an certified coach, I am skilled in the ICF core competencies.

Psychotherapy frequently focuses on the past and on helping people to heal and address suffering caused from conditions such as depression, anxiety, phobias, traumas and addictions. Whereas coaching is primarily learning and action-oriented, and seeks to help you fulfill your life purpose, dreams and goals. It is not uncommon for people to work with both a therapist and a coach at the same time. Other times, people choose to take a break from coaching to work in therapy with issues that emerge.

Do you have any reviews?

I have testimonials from previous clients that you can read throughout my website. Here are a few recent reviews:

I have worked with many coaches. Sande is among the very best! Warm, steady, exceptionally insightful. She helped me crystalize my goals and navigate a challenging job transition. I especially recommend Sande for those in the philanthropy and nonprofit worlds! Sande’s uncommon vision and track record in mission-driven organizations are a boon to her coaching. – Lisa Tracy, Philanthropy Advisor

Sande listens with her whole being. She hears both the words and the energy behind them even circling back to explore tossed out lines said at the beginning of the session. Her questions encourage me to go deep and often take a turn that is unexpected and allow me to see other ways of thinking. While she adapts her style to match one that is comfortable to her clients, she is equipped with numerous tools to get her clients “unstuck”. Her manner is positive, attentive and never judgmental. I always looked forward to my sessions with Sande – I have learned so much from her unflappable and unassuming wisdom. – Pamela Rich, Organization Development Consultant, UC Berkeley

After leaving a longtime job to start a consulting practice, I was not getting as much work as I wanted, and struggling to identify the primary focus of my business. I knew I had a lot of experience and wisdom to share with the world, but I didn’t know how to translate my interests, passions and particular skill set into soul-satisfying paid work, especially at this advanced stage of my career. By the end of our eight sessions I was clear that I did not want to apply for a job with an organization, and I felt in touch with my own deepest desires professionally, almost as if I had reclaimed a lost part of myself. Beyond that, I ended with a list of tangible actions that will help me move forward. Already new projects are starting to come in, and I have a strong sense of direction for the coming year. -Naomi Hunter, Owner, Naomi Hunter Communications

I’m excited to partner with you to reconnect with your inner power, radiance and joy. Supercharged and aligned with your values and unique gifts, you’ll move more confidently and easily into the next level in work and life. 


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Client Challenges

Coaching is a powerful tool for getting from where you are, to where you want to be. Through our sessions together, I help you see and transcend the particular circumstances and beliefs that may be limiting you. Here are some common challenges you might be facing and a few strategies you can try right now on your own:

Sande recognizes that personal development is not just a head (intellectual) thing, but requires physical and emotional awareness as well. I am grateful for our time together and felt it was extremely beneficial during a critical time of my leadership growth.

– Nikole Collins-Puri, CEO, TechBridge Girls

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